Service
Search Engine Marketing
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
What is Search Engine Marketing?
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Top search engines to do Search Marketing
1. Google
2. Bing
3. Duck Duck Go
4. Amazon (Retail)
5. Youtube
How to do Lead Generation using SEM?
1. Keyword Research
2. Build Targeted Landing Pages
3. Implement Analytics and Heat maps
4. Setup Campaign in Bidding Platforms (Google Ads, Bing Ads and etc)
5. Use Best Practices for Your Ad Structure
6. Do A/B Testing and improve overall performance
7. Setup Re-marketing and Look alike Audience
8. Scale Ads that are performing well and continue to test
How much does it cost do search engine marketing?
| PRICING FACTOR | AVERAGE COST |
|---|---|
| CPC (Google Search Network) | $1 to $2 per click |
| CPC (Google Display Network) | $1 or less per click |
| Professional Google Ads Management | $350 to $5000 or 12-30% of ad spend per month |
| PPC Management Tools | $15 to $800 per month |
Search Engine Marketing Facts & Stats
- Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021.
- Up until mid-2019, mobile and desktop searches were mostly neck and neck, with mobile just edging into the lead every few months. However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk
- 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile.
- In 2020, the combination of organic (40%) and paid search (28%) is still as powerful as ever, with 68% of all trackable website traffic coming from a combination of the two tactics. This means that they are both more beneficial for websites than other traffics.
- Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019.
How STABLX helps businesses do Internet Marketing?
- We understand you need and goal for the timeline and help you establish KPI.
- Our team helps you in planning, executing and testing and scaling marketing campaigns.
Frequently Asked Questions
1. Research Your Target Market do keyword research
2. Create Lead Generation focused Content
3. Promote Content Across Audience specific Channels
4. Nurture Existing Leads (Case Study, Industry Updates, Best Practices, Webinars)
5. Score Leads (With Industry Specific Lead Qualification Checkpoints)
6. Pass Leads to Your Sales Team and get feedback on leads for improvement
7. Do AB Test to improve the ROI.
8. Scale the Campaign for Bigger budget or newer geo-locations.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEM, or search engine marketing, is the strategy of obtaining traffic through payment positioning, mostly through ads. Search engines like Google makes this happen and almost all search engine brands have option to run keyword based ads.
#1 Keyword research, find undiscovered keywords from search console
#2 Have a glance on your competitors.
#3 Create some urgency in landing page
#4 Implement analytics and heatmap
#4 Use the “Similar Audience” feature
#5 Segment and personalize your ads
#6 Setup lead segmentation and nurturing for non converted leads
Client Testimonials
