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5 Incredibly Useful SEO Tips For Small Businesses

Rana Jayant

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February 20, 2018

Do you have a small business!

If yes! Then this article is for you.

Read this article only if you’re you want to increase the number of customers for your business and build your business presence online?

If you are someone who answered is “Yes, Of course” then this article needs a reader like you to take action to grow their business.

If you are having a small business and you want to grow your business fast then using Online Presence of customers could be a very good option.

Now how internet Generation could be a good option for small business?

Suppose you have a small restaurant somewhere in the city and obviously you will want your visitors to visit your restaurant even more frequently, then why not set up a website of yours online.

Buy a domain, get reliable hosting, hire a web developer, set up a beautiful website. The one-time investment on a fully functional beautiful website will become an asset for future.

How will spending on a website help small business?

A good question. The answer is, a well SEO optimized website not only helps the business to build their business presence online but also to attract new customers.

Sharing how different and beautiful your restaurant is and how good your waters service wi attract people to visit your restaurant.

A well-optimized website attracts 1000+ visitors, 100+ customers, and 50+ business opportunities even if you are small.

you can put there your menus, your special dishes, offers your restaurant have, offers for the festive season. You can start taking orders online and do the delivery, which will surely increase your business.

If your business is new and you cannot wait to grow your business, you can try doing targeted and effective ppc campaign which will give you instant results, new customers who will pay for your service.

Let’s be honest here, almost all the business have competitors, and they want to get more customers, do more sales and conclusively make more money.

Every business can become huge if they get more customers, if they rank higher and if they service better if they market better compare to their competitors.

So to rank high on google you have to optimize your SEO which is “search engine optimization”. Search engine optimization is the science of optimizing your website to rank high on different search engines like google and bing. So in this article, I will tell you some useful SEO tips which will help your website to rank high on google.

1. Take advantage of Social Media

This part doesn’t need any research, technical skills or coding knowledge. Social media management is as simple as clicking pictures, sharing what special dishes your restaurant cooks, how you serve.

No doubt, gaining social media attention with organic reach takes time but you can hack your business productivity by doing social media marketing.

Social media marketing is a marketing done on the audience, who are likely to purchase your product and services. SMM gives you the ability to show what your business is capable of and gives a reason to the people to visit your restaurant.

One of StablX result from organic social media marketing

In other words, you share what you do, what you offer.

Social media nowadays are very important for business, the amount of visitors coming from social media is convincing.

You can use social media Ad platforms like Facebook, Instagram, Quora, Youtube to attract customers from social media.

Staying active by providing customer service, posting regular updates, and sharing the latest food from your menus.

Social Media also helps your business website to rank higher if you have social media optimized profiles. A good number of followers, reviews and engagement are a big part of social media optimization and you shouldn’t ignore them as they are your pillars to grow your business online.

2. Keyword research

Keywords are the most important words or phrases used on your website content which are the toys for your website. There are several tools available online for keyword research and Google also has its own tool for keyword research and each keyword has its own bidding price as well.

So do some research which are most relevant for your business, and also sort out negative keywords which irrelevant for your business.

You can also use a chrome extension named keywords everywhere which will help you to see the keyword volume in chrome browser for every google search.

3. Good content

As stated by Bill gates “Content is king” , Content is the most important part of your website, your whole SEO score will depend on how you put content in your website. Content is the foundation of search engine optimization, as well as of lead generation and email marketing. There are many different content formats.

“Content is king only if someone reads it”

The choice of type of content depends on your business needs and on your target audience, as you want to produce content that will generate the best outcome for your target group.

Here are some ideas on types of content you can publish to gain traffic from search engines like google and gain followers on social media:

Articles
Case studies
Checklists
E-books
Infographics
Podcasts
Slideshares
Surveys
Templates
Videos
Webinars

4. SEO Friendly URL

Business website domain name represents about your business.

Considering the example of the restaurant again, you have a restaurant whose name is “RASNA” then your domain name should contain this word rasna, it helps customers to recognize your business name and visit your website.

So at last your domain name would be somewhat similar to rasna.com, you can also choose here in this name we have our restaurant’s name plus our business model which is meals. And try to keep your domain name as short as possible and at the same time meaningful also, because longer domain name does not consider SEO friendly.

5. Code optimization

Code optimization refers to re-setting of your website HTML. The benefits of code optimization that the website takes less long to load. Code Optimization is often the biggest factor, which affects the performance and the incoming traffic on a website and code optimization enables search engines to easily understand and comprehend the content given on your website.

The higher understandability and accessibility rate of the content leads to better visibility on search engines. For example, use a canonical meta tag or 301 redirects to achieve URL normalization in case of multi URL web pages. If you don’t have sufficient knowledge about coding then you can hire an SEO specialist.

#Bonus Local Business Presence

It’s 2018, people have started using google voice and google maps for every ride they do and. every product they need. The research by shows that keywords like “Tea shop near me” and “restaurant near me” has got some really good search value.

Google algorithm process these Keywords in a very different manner than regular keywords. The business having google maps listing has a huge benefit as it brings hundreds of leads and customers to visit their store and also helps their business website SEO to rank higher on Google SERP(Search Engine Result Pages).

Remember

“If you are not ranking for your business keywords then youR Business is not online”

17+ Must Know Digital marketing facts and Stats

Rana Jayant

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February 10, 2018

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17+ Must Know Digital marketing facts and Stats

Looking for facts and stats about digital marketing, social media? Then this article is for you.

In this article you will find some of the must know facts, stats and tools about the whole internet.

This is list for anyone who loves to know about internet, loves to explore about digital marketing or a geek who loves to know about the internet.

There are more than 3.9 billion internet users, 1.3 billion websites, and 2.1 billion Facebook users in the world and still counting…..

Do you know, that whatever you do on the internet, from browsing websites, to signing up for a letter, every search, every click, every view gets recorded in a parameter which is absolutely beyond Google analytics or any webmaster in the marketplace.

So coming back to the topic facts and stats about digital marketing, let’s see some of the must know things about internet.

1. Searching Vs Buying Behaviour

According to statistics, 80% of the people in United States are using internet regularly. Out of these, 97% uses it to search for products that they eventually end up buying.

2. Email Optimization Importance

It is estimated that over 55% of emails are now opened on a mobile device which means that email optimization for mobile devices is necessary.

3. Internet Users on Social Media

It is reported that over 70% of internet users are present on at least one social media platform, which means that a majority of users can in fact be reached through social media.

4. Social Media Importance

Surveys and studies carried out by experts in Social Media Marketing, like Hubspot and Social Media Examiner, reveals some satisfying statistics about online marketing. Results revealed that about 90% of marketers said that social media is important for their businesses.

5. Social Media Marketer Social Media Usage

66% of online marketers are using social media for approx 7 hours or more and 39% for 10 or more hours in a week.

6. Mobile Users Stats

According to the reports from Google’s ‘The Mobile Playbook’, 94% of users uses smartphone for local information online. Based on the same report, 51% of those users visited the store they found online.

7. Search Engine, The Traffic Machine

Search engines are the virtual highways through which the majority of internet traffic flows and finds its destinations. Based on the statistics, Google.com is the most visited website. (Source) with around 80% of searches being conducted through this search engine alone. And that is just Google alone. So if a website is not doing well in its relationship with search engines, it is literally missing out on the majority of the traffic found on the internet.

8. Number of searches on Google

The number of searches on Google per second is more than 40,000. There are 130 trillion indexed pages and this number is constantly growing. This shows how the reliance and dominance of search engine activity over other internet activities is growing.

9. Google handles 79% of Queries

Data for the August 2016 shows that Google holds the highest market share of all the desktop searches, with over 79%, followed by Bing (9.9%) and Yahoo! (8.34%). For mobile searches, Google’s share is even larger, with over 90%.

In a survey conducted with SEO industry leaders, 94% of the participants shared that the title tag was the best place to insert keywords in order to pursue higher rankings on search engines But The recent algorithm has changed everything.

Title tag has just became a part of on page SEO optimization and Backlinks has been a big factor in ranking a website higher on SERP.

10. Top 1000 Keywords aren’t enough

The top 100 and even the top 10,000 keywords actually account for not that big a percentage of search traffic. That simply mean that even if you could somehow dominate the top 1000 keywords on search engines, you would be losing out on about 90% of the total search traffic in play.

11. Different Result for Mobile Mobile

With about roughly 50% of the internet’s traffic originating from mobile devices, Google rewards websites, which are designed to respond to the user’s device and load themselves accordingly.

12. Google Algorithm Changes

Google had been making changes to its algorithm changes more that 200+ times on an average.

There have been a lot of surveys and researches conducted in order to determine the search engine market share, and the figures do vary in different reports. However, the only thing they had in common is the Google’s supremacy over al the other search engines. According to the comScore results for February 2016, approximately 64% of searches have been conducted through Google search engine.

Bing’s share in the total number of searches is approximately 21%, followed by Yahoo! Searches, which represent 12% of the total number. Apart from this, other search engines also have a minor share in global searches, which includes Ask Network with approximately 1.6% of market share and AOL, Inc. with less than 1% of market share, based on the same report.

13. Search Query Statistics

Google’s market share on mobile devices is over 90%, followed by Yahoo! with approximately 5% and Bing with approximately 6% of the market share.

14. Usage of search engines

Usage of search engines varies in different parts of the world. While Google takes up the largest part of search engine market share in the USA and India, Baidu takes up over 60% market share in China, where Google falls behind with less than 5%. This shows the huge value of search engine optimization.

15. Most Popular Analytics

Google Analytics is most popular analytics tool which is used by 87% of Analytic Agencies who provide professional web trafficking services to other businesses. Due to the many features offered by Google Analytics, many webmasters use this service exclusively, without feeling the need to explore other web based analytical tools

16. Advantage of Google Analytics

The Biggest advantage of using Google Analytics is that the services from this tool can be combined with other similar web assessment services by Google (such as Google AdWords and Google Search Console), making a highly comprehensive and insightful analysis.

It doesn’t ends here, The advance tool Google Tag Manager has combined all the popular elements and technologies over the web to make the implementation easy.

17. Major Website Users

Facebook: 2.072 billion users
Flickr: 90 million users
Google+: 111 million users
Instagram: 800 million users
LinkedIn: 500 million users
Twitter: 330 million users
WhatsApp: 900 million users
Youtube: 1.5 billion users

18. Using a good workstation improves your productivity

Using double screen improves work productivity by 16%
In Work from home environment, Having a good workstation encourages employees and end up performing 160% in productivity compare to the people who work on bed

19. Computer Specs for a Digital marketer

The recommended computer configuration for an SEO is 16GB RAM, 1920px 1080px or higher resolution
The recommended laptop for an SEO managers is 16-32 GB memory to run heavy crawlers.
The recommended laptop specs for a content writer is 8GB RAM with no graphics card.
The recommended laptop specs for digital marketing executive and manager is 16GB RAM, 4GB Graphics and high resolution laptop with extendable support to screen cast to projector. ie: HDMI Port, VGA Port or AirPlay in case of mac. Recommendation taken from The Digital Hacker
Having higher RAM is especially good for SEOs where they need to run multiple instances of browsers and work on screamingfrog.
Having SSD as main hard disk makes any data processing or data visualisation applications run faster which is a quite useful need on the hour to save time and deliver with efficiency.

Note: Screaming frog is an SEO crawler that can run on lower specs but it performs way better on higher specs system. Crawling configuration can be customised on the application to achieve performance results.

20. Work on Video call

Having video call while work makes employee work more and stick to the work unlike in non video call scenario where employee multitask while being in meeting
Some employees also feel lethargic being on video call for long time. The idea of video call should be implemented considering employee productivity.

21. Risk in Work From Home Employees

Employees tend to become comfortable and consider to spend time in doing something extra, which also results in lower employee engagement in the later part

22. Quick summary

World population is approximately 7.6 billion
The internet has 3.9 billion users
There are 1.3 billion websites
There are 3.1 billion active social media users
On an average 210 billions emails are send per day.
There are 5 billions searches on google per day.
5 billions videos are viewed per day on youtube.

Facebook Messenger and Whatsapp together handle 60 billion messages a day

Research Credit: The Digital Hacker, SEJ

Facebook Algorithm Changes, Hack If you Can!

Featured

Jagdeesh P

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February 1, 2018

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Facebook Algorithm Changes, Hack If you Can!

One of the world’s biggest social media platform “Facebook” is changing it’s algorithm continuously.

Not a surprise Once again Mark Zuckerberg the founder of Facebook made a shaking move, which could be beneficial for Facebook and will cut down the organic reach of millions of pages.

Facebook Algorithm Changes, Should you be worried?

On January 11th this year, Mark Zuckerberg announced that Facebook is going to change its news feed algorithm to give more importance to content from “friends, family and groups.” In the words of Mark Zuckerberg ,

“You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.

“A responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being””

Hence from now it would be little tough for businesses to do well and to gain more customers from the world’s biggest Social media platform “Facebook”. As Mark Zuckerberg has clearly stated that from now their main focus would be to make Facebook more social and more interactive for people but not for business.

Mark Zuckerberg hopes the time users do spend on the platform will be “time well spent”, though it will be less but it should satisfy users.

Which business will be affected the most?

The change in facebook’s algorithm will affect small businesses the most. The startup business and the business. The pages have lesser followers on facebook will struggle the most, because facebook will promote those feeds who have more followers in-order to improve its user-experience. And posts from small businesses will be visible to their customers extensively.

Should you be worried about your business reach on Facebook ?

If you have a considerable amount of followers on Facebook and your customers are very active on your Facebook page with good ratings and reviews then you are in a safe position. But if you have a very less amount of followers then you might have to struggle a lot. But still every problem will definitely have a solution of which we will talk about in the next section.

What you should do to optimize your social media marketing plan?

From now you should post engaging and quality content only, and try to get more comments to make post even more engaging because according to Mark Zuckerberg “meaningful interaction” means comments, comments, and more comments. Make posts according to your customers point of view, not yours to get more followers.

Try including questions in your posts, or write about relevant topics that users are sure to have an opinion on. The point is, users will be more likely to see your Facebook posts if their friends and family are commenting on it. And also Encourage fans and followers to add their pages to Facebook’s see first feature.

Try to make more Live Videos because according to Mark Zuckerberg Videos are still favored, but live videos will have more priority. Live videos also sends direct notification to users which makes people see your videos immediately.

In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

In his Facebook algorithm change announcement, Zuckerberg stressed quality over quantity. So from now Businesses need to post less content on Facebook,”. Those days are no more where you post just for the sake of posting. If your post is not meaningful and lacks quality then please don’t waste it, if you do, you will just waste your valuable time

Increase the usage of groups feature in Facebook

Invest more money time and money in Facebook ads, because Facebook ads are getting much better now with improved ad targeting capabilities, so it would be good and beneficial if you invest on Facebook ads.

If you are some on who doesn’t know about advance Facebook targeting to get maximum ROI, try hiring a digital marketing agency or freelancer for social media marketing.

What can be a simple hack to increase your reach on on social media?

A very simple technique can be to ask your followers to See First after on your business page.

Conclusions

Changes are the way of life, whether its right or wrong doesn’t matter at all you have to accept those changes. But still you can withstand this by following the guidelines given by Facebook.

There will be changes in the future also, so the best way to withstand this is to be genuine, don’t be fake, make your customers happy, post quality content, always maintain a good relationship with your customer, and if you make your customers happy, Facebook will make you happy that’s a simple logic.

5 mistakes you are making while doing Social Media Marketing

Social Media Marketing

Rana Jayant

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February 1, 2018

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5 mistakes you are making while doing Social Media Marketing

Until just a few years ago, social media marketing was known as a domain for school-going kids.

It was just a forums that were used by youngsters to share stories , share personal details, and discuss the topics of their interest and nothing like social media has grown in 2018.

What we proudly call today our business partners, were previously considered as a nuisance. The sudden rise to power of social media helped businesses to grow and a better interaction with customers. With a successful online business website, most online companies are happily dealing with customers on a daily basis.

Today, business without social media marketing is not even an option. Businesses just cannot bear the risk of losing all those customers who are present on various social media platform.

Over the years, social media companies improved their platform in-order to provide everything on their websites that was desired by people. Finding friends, getting in conversations, looking for businesses, finding restaurants or even recommendations for the best products with reviews and ratings.

Some of the most popular social media platforms are-

FACEBOOK
TWITTER
LINKEDIN
GOOGLE+
INSTAGRAM
PINTEREST

People spend massive amount of money to curate, publish and advertise on these platforms as it has huge potential to drive quality traffic. Quality traffic attracts and quality leads and indirectly helps your brands to become in eye of your customers.

So in this article I will share you the 5 most common mistakes people make while doing social media marketing.

#1 Planning your Campaign

You must have a plan before landing into social media platform. Most of the start-up company do this mistake of not having any plan or goal. A lot of other websites have entered the market, making marketing more challenging. Therefore, it is imperative that an digital marketer starts with a plan in mind.

First of ask yourself some questions which include

Who is my audience?

What do I want to promote?

How will I promote it?

What tools will I use?

How long will the campaign be active?

What does the market prefer to see in terms of advertising?

When you answer all of these questions, you will have a list of goals, tasks and resources you are going to use in your social media marketing strategy.

#2 Define your goals

Without having specific goals, a social media marketing campaign is incomplete, inappropriate and highly vague. The goals vary, depending on the type of products you want to promote, but there are some goals that are commonly defined by online marketers, and those include:

Increasing conversions
Raising the levels of brand awareness
Increasing website traffic
Initiating dialogue to bridge the communication gap between the company and customers
Building positive associations with the brand
Imparting a sense of belonging with excellent customer service
Improving the return on investment for every dollar spent on SMM

#3 Choose the right platform

There are many social media platforms available, and every platform has some speciality and is developed for more specific work, for example Linkedin is fully dedicated for professional use only unlike Facebook. there are numerous social media platforms, that are available to the digital marketers, but it is neither possible nor cost-effective to be present on all of them at the same time.

You have to choose among the available platforms that will help you reach your targeted audience, and thus will be most productive and effective while conducting social media marketing campaign. The most popular social platforms available for SMM have been already mentioned above. Various others are also present online such as Yelp, Instagram, Reddit, Pinterest, etc.

#4 Fake or lack of content

Content creation is at the heart of every Social Media Marketing campaign. You should give focus on creating interesting content that users will like and share, generating a stream of communication. Social media is all about people sharing their likes and dislikes, which gave the term electronic word of mouth (eWoM).

The eWoM includes any comment, review or like and dislike generated for the content posted on social medias. Which is takes to be sign of approval and recommendation, or disapproval in case the reaction to the product or service is negative. So first things first, create an engaging content which you think will get more likes and comments, and please don’t post any fake or irrelevant content.

#5 Monitor and control your campaign

A social media marketing campaign without being monitored is incomplete. When you advertise on Facebook, the website gives you access to monitor the success of the campaign with the help of bar charts, pie graphs and line graphs. You are told how many people viewed your advertisement, how many clicked on it and who shared your status update with others. Such insights make monitoring and controlling the various aspects of SMM quite easy.

Besides monitoring paid social media campaigns, you can also use web analytics tools which are available online, to monitor traffic from social media, or you can use tools that record your social media activity, and enable you to evaluate the performance of your strategy. Some social networks, such as Facebook, provide their own insights tool, which enable online marketers to track the performance of the activity on the page. Some of the data included in the Facebook insights are page likes, post reach, engagement, etc.

Social Media Marketing is an important for any kind of business to grow online and expand your business online. Hope you likes the list of social media marketing mistakes digital marketer make?

How to get started with digital marketing for your brand new business?

Debdeep Biswas

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January 15, 2018

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Starting up a new business can be a cumbersome task altogether. You not only have to take care of production but also worry about making people aware. Marketing is one of the most important parts of a business. With the advancement of technology and the introduction of digital marketing, things have got a lot cheaper and easier.

How to get started with Digital Marketing Brand/Business?

One thing you need to know is that your new business needs digital marketing. Do not worry if you are a freshman in the world of digital marketing. Once your business is set up and you are ready to indulge in the world of digital marketing, read on. This article will help you set up your digital marketing strategy from scratch.

#1 Get your business a website

The first and foremost thing in the world of digital marketing is to get your brand/company a website. This website will be the digital footprint of your business. Make sure the website has a proper layout and that it looks attractive. Although, do not just think about how the website looks. Make sure that all the pages of your website are easily accessible and that people actually enjoy their stay.

This website should contain everything- from the products/services you have to offer to how you came to think about it in the first place. Also, make sure it is easy for people to be able to contact you. The best way to know if visitors are satisfied with the website is to view the site as a visitor. If you like it, chances are others will like it too.

#2 Get a domain name and host your website

A domain name is a link that people will visit to reach your website. The domain name of our site is www.stablx.com. The domain name must be your company name to avoid any confusion. Although, it is quite possible that the name of your company has been already registered as a domain name.

In that case, consider changing your business name, if possible. You could also interest people in a valid explanation as to why your domain name does not match your business name. A far better option is to do some research and register a domain name even before setting up your business.

Once the domain name is set and the site is ready, it is time to host your website. Hosting your site is like making your site available on the internet. You just cannot skip this step. Sites like GoDaddy and Hostgator have some basic plans for web hosting.

#3 Create quality content

Content is a vital part of your website. Search engines rank articles and website based on their content. Not just search engines, people like to visit and revisit sites that have good content. From your product descriptions to your “about us” page- everything is content. Everything matters.

Every letter that you present on your website is your website’s content. Be it an image, some text or just youtube links to videos. Bill Gates has rightly said that “Content is king.” It is true and the sooner you accept and implement it, the better.

#4 Optimisation for search engines

You must be familiar with search engines. Google is one of them and the best one indeed. In a search engine, users enter a keyword and relevant searches show up in a list. Search engines are the main source of organic traffic for any website. Each one of them has their unique algorithm to rank searches according to their content.

Commonly known as SEO, search engine optimisation is a vast term. What you need to understand is that for your website and its content to rank in the top of all other searches results, your content and website has to be search engine friendly.

#5 Marketing through search engines

Apart from all the organic traffic that a search engine direct towards your website, it has the option where you pay to rank your website on the top of all other results for a specific keyword. This is called search engine marketing (commonly abbreviated as SMM). You will have to pay the search engine based on the number of clicks you get from a search.

This is known as Pay Per Click. Of course, when two parties are paying for the same keyword, the one paying more will get the first position. The lesser paying party gets the second position and so forth. Search engine marketing is not an absolute must for your new business but it can make a lot of difference if you are unable to get organic traffic to your website.

**#6 Get a ‘subscribe through e-mail’ button**

E-mails are an important part of any digital marketing strategy. After your website is up and running, make sure to get a ‘subscribe’ button. Once you get a list of all the subscribed e-mails, use them to get in direct contact with your consumers and probable leads. On the other hand, do not resort to sending lots of e-mails. That is regarded as spamming and nobody likes spam mail. Keep the e-mails short, precise and professionally sound.

#7 Promote your website on social networking sites

This part of a digital marketing strategy is called social media marketing (or SMM). Today, almost every social networking sites have two parts to them. A personal account system and a business account system. You must get a business account and use their promotional tools to boost your website and other content.

9 tips to get win an internship on Internshala, Let’s Intern and other platforms.

Freelancing

Vishal Ravish

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January 12, 2018

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9 tips to get win an internship on Internshala, Let’s Intern and other platforms.

Someone told you about intern shall, probably your friend, your faculty or maybe an internshala campus ambassador.

You have created a profile

and now you are applying for companies to get an internship,

You applied day 1,

You applied day 2,

You applied day 3,

One week has passed but no one has called in fact the worst, no one has shortlisted you.

Well, The reality is Internshala is a great platform for students to find internships and companies to find interns.

But, it’s also a well-crowded place where thousands of students apply for limited number internships(in 100) availed by tech companies, startups.

Having 1:10 insight makes the selection tough for students and allows companies to be picky about skills.

But, don’t feel bad about that, instead, feel competitive. Understand that you are unique and most importantly understand what HRs look while selecting a few candidates from a stack of applications.

In this article, We are sharing some of the internal data, the backend side of the intern shall so you can understand how the intern hiring process works.

While having an overview, you will also get to know that why we as reputed digital marketing agency rejected more than 90 intern applications and selected only 4 of them for content writing and digital marketing internship!

You are shocked, aren’t you!

We selected four from ninety, which means the competition is even tougher.

Don’t panic, Be smart.

Understand some of the golden nuggets we are sharing in this article and execute them before applying for your next internship.

They will increase the probability of your selection by a greater percentage.

Having said that, Here is the first one

#1 Experience matters, Doesn’t matter even if it’s small

“I don’t have any experience” is the very common answer students give but understand that the very first 2 things we see on the application you submit is the answer to the question “Why should you be hired for this internship?” and “Experience“.

This is the most important and top spot of the proposal, it should have everything which makes the HR interested in looking at the best part of your application.

What you want to do for the company than just telling “I want to join this internship because I want to gain some experience”.

Where do you fit in the company as an intern?

Do you know anything about the company that just the vacancy? If so, mention your research, observation, and improvements.

Remember not any coming grammatical mistakes at all. If you doubt your grammar then you can use the free grammar checker chrome externship Grammarly.

Tip: If you are applying for a content writing internship or digital marketing internship then make sure you have a blog and you have done some kind of content writing and digital marketing on the same.

If you don’t have any blog then create a free one on wordpress.com, it takes less than 20 minutes to finish things up and make it publically available.

Once done with blog creation take this free content to wring course and publish few articles. Make sure you don’t copy and paste from any other site. Write what you understand and the way you think is best to represent.

Once you have the blog running with 3-4 articles on it, You become the top 15% among while 100% applicant.

Now, you just have to compete for the 15% not the rest 85%.

But, to in the top 15%, make sure you have shared your blog URL while applying for the internship.

#2 Proof to Prove

In most of the cases, I have seen people promising things like

“I am the best for your company”

“I can deliver the project on time”

“I am the best that the rest”

That’s fine, We as an employer can give a try as well on your ability but why should I select you even if we already have a set of people who are the best fit.

How to get visibility for digital marketing and content writing internship and start apart from the crowd?

1. Take any FREE course (See FREE Courses on udemy)

2. Once again, Make a blog and write on the topic you like(the FREE blog is completely okay).

Write a few articles about technology, digital marketing, SEO in your understanding. You don’t have to be super professional, showing your knowledge in your words in grammatically correct English is completely okay.

Tip: You can mention about the free course in your application. It improves the visibility of your application.

#3 The detailed answer

Don’t just give a three-character answer “Yes” to the three questions especially when you are doing this for a content writing job/ Digital Marketing job.

Don’t answer a long question with an objective answer. We hate it and remember at the end you have to do something related to content where you have to write content. The detailed and formatted you write here the better application it becomes.

Your eagerness, willingness to do job and creativity tell a lot about you.

If you will write short answers which is quite common to people, definitely your profile will not be rejected.

#4 Past work Experience and URLs

A big reason for Not getting calls from companies can be you haven’t mentioned your past experience. Repeating again: if you are seeking an internship for digital marketing then you should represent your experience through your blogs even when you are a beginner.

When we ask experience, it doesn’t just mean some corporate experience but also your experience of the work you are looking for, your personal interest in the work.

#6 Your Achievements

You should mention the achievements related to the job unlike putting some random quizzes you have won.

If you are seeking a digital marketing internship and showing you’re the running competition you won in high school then it won’t be relevant.

Rather if you create a free blog, watch youtube videos on youtube regarding your role and write 3-4 articles and mention the URL of the blog in the profile.

Experience is the key and it is represented in through blogs for writers and digital marketers, though GitHub for programmers and drawings for architects.

#7 Represent yourself real

Be real, represent what you know. We love to hear from people that they don’t know XYZ things and we understand that you are a college/school student and you might not be aware of corporate culture and that’s absolutely fine.

Many times we reject profile where students bluff about their perfection and represent themselves as the perfectionist.

#8 Conclude with strong points

When you are making a checklist for proposals or answering questions like “Why I should hire you?” mention all the points you are good at.

ie:

Experience: ie: An article you published on the college blog with URL.
Relevant Achievement: The writing competition you won on the XYZ topic.
Your Knowledge & experience: You are knowledgeable on SEO but you have never done before.
Knowledge vs Experience: You understand social media marketing but haven’t done before.
Achievement: You have a simple Facebook page where you have published memes and got thousands of like in xyz amount of time.

Doing this will highlight you once again and you will be the one in top priority.

#9 Stop Bragging “I’m a fresher and I don’t have experience”

I understand that you have not worked with any company, but you can create your own experience for an internship like digital marketing and content writing on your own.

#10 Spend Time while applying

You are applying for an internship in a company, you are the one who can be rejected or selected.

The complete authority is in employer’s had to select you or reject you but that decision is taken by looking at your profile, not like a politician.

If you represent yourself the best there are good chances that you will be in.

Here is an example of a good application for a content writing position. There are few mistakes but we ignore them as you are a fresher.

#11 Not sharing the right URL

This is what you do when you are a beginner. You end up sharing a URL of your work which requires extra permission request and then your approval to be seen.

No one has enough time to do that. The hR will simply ignore your profile becuase they are other people in list who have shared their correct URL.

# Freshers Don’t Get Calls

It’s a myth and a student who is looking for an internship opportunity shouldn’t keep this negative thought in mind at all because an internship itself is the first experience for a greater segment.

We look for people who are hard-working, who can dedicate themselves to learning and explore new things.

Conclusion:

Experience has the top priority, Mention it in every case with a link where we(startup/companies) can know more about you.

Do not answer in short words ie: “Yes” too big questions like “Do you think you are fit for the job?”.

As a content writer, you should give proper reasons “Why are you fit?”.

That’s all,

Hope this article will help you in understanding why experience and representation are important and enlightened you on ways to achieve them.

If you have any question or queries, you can comment below or contact us through social media page. We will be happy to help you with our free time.

Related:

Importance of content in SEO to rank high on Google.

2. 5 Incredibly Useful SEO Tips For Small Businesses.

3. Things to know before you hire a Digital Marketing Agency.

5 myth about digital marketing

Digital Marketing

Vishal Ravish

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January 2, 2018

0

Digital Marketing is a process of improving your business presence online to generate more sales.

But question is,

Are you doing Digital Marketing in the right way to produce the maximize your revenue?

Do you know the right path to do digital marketing or still struggling with the Myths people shared you years ago.

Well, You might have knowledge in digital marketing but there are many things you might be knowingly or unknowingly telling wrong about digital marketing.

So we compiled this article to give our loyal readers to give a better clarity of what’s right and what’s wrong.

5 myth about digital marketing

#1 SEO Is Dead

Damm! This is big and there are many people who say the same but No I do not agree with the point. SEO is not dead and the maximum number of quality I get from my website is Google. SEO has not changed it is just that the algorithms have made it run in a different manner.

A digital Marketer must have to understand that the days are gone where he was using linking networks to rank in few days. Now you have to provide real content, doing on page SEO, and the link building to get ranking on Google. Someone might disagree with my points but remember this is important because the black hat technique you might be using will run for a while and future boom, it will be nowhere on the top 100 pages of google.

#2 Clicks are Awesome

Clicks are not awesome, they can be called fake goals, you will do nothing with the click if you aren’t getting any conversion. You should focus on Qualified leads which will be awesome for your business.

Sales are awesome as well but if you are focusing on Clicks then it’s just a start 5th thing in digital marketing where you have to reach the 7th position to grow your business.

#3 Target Everyone

This is the process what traditional marketing was being done, if you are doing the same then you are doing a mistake. Social media networks like Facebook, LinkedIn gives you a lot of data, flexibility to target your audience. The probability to make the campaign fail can be at next level if you aren’t targeting your business.

#4 If You Build It, They’ll Come

This is what I personally thought when I was getting started with my first website but later i realized that building isn’t enough until you start promoting your content and out your product service in front of people who have problems. It’s sad. We see companies invest big bucks in developing creative, smart, responsive websites and then not marketing them.

Read: Top 10 Best Digital Marketing Agency in Hyderabad

#5 One person can do all

Many product service companies think is they will hire one digital marketer he/she will be able to handle all the digital marketing work. But it doesn’t work in that way, this process not only increases the price to be paid to an employee but decreases the digital marketing efficiency as well. DIgital marketing itself is an ocean and getting perfect in every service might not be something one can be perfect at.

To save money and make the work concise and effective one should always hire a digital marketing agency which it will benefit the company. You may hate hiring any digital marketing agency because your past experience wasn’t good with them but believe me there are many companies which offer value and delivers the best they can.

13 reasons why your business needs digital marketing

Debdeep Biswas

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January 7, 2017

0

13 reasons why your business needs digital marketing

With the evolution of technology, businesses are doing whatever they can to stay in the game. Big names mostly run on brand name. With the advancement in the world of marketing, other companies are not very far off. Brick-and-mortar businesses are converting into online stores. Investing in the wonders of digital marketing is finally allowing them to reach their desired profits.

Digital marketing is a powerful tool used for promoting products and services through the internet. It is a tool that businesses can use to reach their target audience. Every product has a specific set of customers. These customers can be easily reached through digital marketing.

This article aims to make you understand why digital marketing is a wise decision but also an effective marketing channel that can help grow your business.

#1 Digital Marketing levels the online playing field

A few years back, small businesses could only dream of getting extravagant sales like those of the multinational companies. Today any business can reach anyone in any corner of the world without the need for local stores. Thanks to digital marketing.

Individuals are constantly creating products. These individuals can spread a word about their products through digital marketing. When the playing field is level, all that matters is how you present your product/service.

#2 Digital marketing is cheaper

Imagine yourself selling a product without the power of the internet. It will become a cumbersome task to make people aware of the awesomeness of your product. You would have to invest a lot. Flyers, banners, door-to-door salesman are just some options of the check-list. Still, you would, probably, only reach a handful number of people. At the same time, you will have spent a lot of your precious resources.

Introducing yourself to the amazing things that digital marketing can do can pump up your sales. Maybe more than you ever expected. That too with a lot less investment.

#3 Better leads to sales conversion ratio

You can run a website, get all the clicks and inbound links and still have little or no sales. Without conversion, all the traffic that you get will have no value. Digital marketing helps to convert leads to sales, likes or subscribers depending on the purpose of your website. The more you can convert, the more you will earn. Hence, leads-to-sales conversion should be the topmost priority of your business. Digital marketing helps you attain just that.

#4 Better revenue

Higher conversion rates are directly proportional to better revenue. An effective digital marketing campaign can prevent all those traffic to go in vain. As a result, you will be earning a lot more. Digital marketing lets you talk about your product or service in a way that people would understand. It helps showcase not just the product but also the efforts behind it. People love when you share your personal experience with them. Ding! Go check your bank balance.

#5 Better interaction with customers

We all know that door-to-door salesmen are not paid much heed to. This is because people are more interested in what their phones have to offer. Digital marketing allows a business to interact with its customers better. Not just that, people can opt for keeping their identities hidden while offering feedback. Non zero sum game. Customers feel more at ease knowing that their voices are heard. Probably, with just a click of a button.

#6 Reaching target audience becomes easier

Through digital marketing, reaching your target audience can get as easy as chatting with your friend on your favourite social networking site. Through their promotion techniques and plans, sites like Facebook and Instagram make reaching your target customers a lot easier. On the same hand, customers can directly contact you through the social media pages. This makes them feel secure and at ease that they are in direct contact with the company.

#7 Opens a gateway to mobile consumers

Desktops are almost a thing of the past. Today, a large amount of traffic is witnessed through mobile devices. Digital marketing opens a gateway through which a business can interact directly with people who use a mobile. People have their mobiles in reaching distance and when your business sends them a mail with a lucrative product/service, they are sure to check their phones. Just make sure you are not spamming them with daily e-mails. Nobody likes those.

#8 Builds brand reputation

Digital marketing is considered powerful for the fact that it has the ability to attract targetted customers. These types of customers probably already know about the product/service you have to offer. As a result, delivering what you promise will not only make these customers trust you but also help build a better reputation for your brand. A satisfied customer will tell friends and family about your product/service. This creates a chain of incoming traffic. Happy reputation building.

#9 Better returns on investment

Digital marketing aims at maximising return on investments. Traditional marketing can take loads out of your budget and still have lesser ROI. Digital marketing can be easily tracked and monitored. As soon as targetted audience provides their contact information, you can be on your way to convert those leads to sales. Moreover, digital marketing requires a lot less investment. Therefore, returns on investment go up.

#10 Earning people’s trust

Digital marketing relies on social networking sites. People can see your company’s page or social profile to understand your story. Being original and strategic in your approach can make more people trust you and your product. The more the people interact with your social media pages the better the company-client relationship becomes.

#11 Entices people to take favorable actions

The targetted audience will interact with the website like they are expected to. Proper digital marketing strategy can make other people take favourable actions. Calls-to-action suggests customers what they can do next on the website. With the help of calls-to-action, a viewer can go from signing up to the website to finally buying the product. Always take proper care of what your customers have to say. Always take feedbacks into consideration.

#12 Makes you ready for Internet of Things

“Internet of Things” is a global ecosystem of connected devices- from phones to refrigerators, vacuum cleaners to electronic plugs. Proper digital marketing can help you prepare for the future where everything is connected. The Internet of Things will have 24 billion gadgets by the year 2020. People will be able to interact with your product/service through everyday things in their daily lives.

#13 Ensures online business survival

Today, for a smooth running business with desirable profits, digital marketing is a must. Without digital marketing, your business is bound to fall face first to the ground. The company has to listen to what customers and the general public have to say. What most of us look for is online approval of a company. Digital marketing is the only way to achieve that.

In conclusion, you must understand that digital marketing has become the most important part of a company in today’s world. Make sure you don’t lag behind. Hope you get your digital marketing strategy on the right track.